bigslappy
03-16-2009, 04:00 PM
On January the 8th, NVIDIA reclaimed the title of the manufacturer of the world's fastest consumer graphics accelerator, with the launch of the GeForce GTX 295. It was received adequately well by the press, for two factors: its performance, and its competitive pricing. NVIDIA, for the first time in generations of graphics technologies, chose to price its high-end offering competitively, and hasn't used its industry-leading position to warrant a high price. Unfortunately, the company seems to be in no mood to hand over the benefit the consumers, not by stepping up its prices, but by not keeping up to its demand.
NVIDIA, which believes in the concept that selling a GeForce GTX 260 for a price well within (http://www.techpowerup.com/?87750) US $200, at the expense of profits, relies on sales volumes to do the job of making up for its losses, and/or reduced margins. To an extent, the company's moves to redesign (http://www.techpowerup.com/?84409) the reference PCB for the GTX 260, and subsequently letting partners have a common design kit to come up with their own PCB designs, seems to have helped the cause. That isn't the case with GTX 295. Its power design and the requirement of two sets of high-grade components seems to have hit the company's plans of letting it sell for its competitive price, which it would rather channelize in subsidizing the GTX 260.
http://www.techpowerup.com/img/09-01-08/107a_thm.png (http://www.techpowerup.com/img/09-01-08/107a.png)
More... (http://www.techpowerup.com/index.php?88367)
NVIDIA, which believes in the concept that selling a GeForce GTX 260 for a price well within (http://www.techpowerup.com/?87750) US $200, at the expense of profits, relies on sales volumes to do the job of making up for its losses, and/or reduced margins. To an extent, the company's moves to redesign (http://www.techpowerup.com/?84409) the reference PCB for the GTX 260, and subsequently letting partners have a common design kit to come up with their own PCB designs, seems to have helped the cause. That isn't the case with GTX 295. Its power design and the requirement of two sets of high-grade components seems to have hit the company's plans of letting it sell for its competitive price, which it would rather channelize in subsidizing the GTX 260.
http://www.techpowerup.com/img/09-01-08/107a_thm.png (http://www.techpowerup.com/img/09-01-08/107a.png)
More... (http://www.techpowerup.com/index.php?88367)